TAG Heuer and Hodinkee are continuing their hot streak.
After previously teaming up on reimaginings of two iconic vintage Heuer Carrera watches in the Skipper and Dato — both of which have since been retweaked and reissued by TAG Heuer as models in its permanent catalog — the two brands have teamed up to bring back another classic chronograph.
But this time, the reborn watch wasn’t inspired by a vintage Heuer. Instead, it’s a reimagining of a vintage watch from … checks notes … Abercrombie & Fitch?
![tag heuer watch](jpg/tag-heuer-hodinkee-carrera-seafarer-jpgf419.jpg)
TAG Heuer Carrera Chronograph Seafarer × Hodinkee
Wait, Abercrombie & Fitch made watches?
When you hear the name “Abercrombie & Fitch,” you probably think of your local mall in high school and the shirtless male models and suffocating amounts of bro cologne that dominated the brand’s image from the ’90s through most of this century.
More recently, Abercrombie has reinvented itself by toning down its sexuality and catering to a slightly older and more pragmatic customer, becoming something of a more budget-minded J.Crew. But this isn’t the first time Abercrombie has reinvented itself.