If you’re a fan of Fox Racing, chances are you’re either a mountain biker or a motocross rider. The brand has been innovating technical apparel and protective gear in the aforementioned categories for more than five decades. Now, it’s stepping into a new, rapidly growing two-wheeled subculture: adventure riding.
โWe recognize that off-road riding is no longer contained to tracks and the trailheads of mountains and deserts,” says Michael Crocco, senior global marketing manager at Fox Racing. “It can now be an extension to a riderโs commute or countryside tour where every technical feature matters to maximize the experience on the bike.”
“The ADV Collection was built to connect riders to dirt with highly versatile gear.”
As with every product Fox brings to market, the brand took its time to not only thoroughly test each new style before launch but solve the pain points of what else was out there.
The resulting collection, which took three years to develop, features three distinct sub-lines to meet the diverse needs of the category. But there’s a common thread throughout.
“The ADV Collection was built to connect riders to dirt with highly versatile gear that has everything you need and nothing you donโt,” Crocco says.
With that, let’s dig into some of the details that make Fox Racing’s ADV collection uniquely tailored to the needs dual-sport and adventure riders.