The Toyota LandCruiser 70 Series has always been a market oddity, albeit one that American 4×4 fans have lusted over for decades.
The no-nonsense, smaller, boxier, and more heavy-duty blue-collar uncle of the Land Cruiser family was initially introduced in Japan back in 1984 as a replacement for the older 40 series. Soon, it endeared itself in other foreign markets like Australia, South America, and Africa.
Over the last decade or so, Toyota has hinted it might lead the model out to pasture on multiple occasions, only to reverse course and reboot it, including most recently in 2023. And yet, amidst the worries over its continued viability, the Land Cruiser 70 series of today is remarkably similar to its original design.
This throwback simplicity makes the J70 appealing and also increasingly hard to sell. Having failed to keep pace with many evolving safety and emission standards set by world governments, Toyota can’t legally offer this unique Land Cruiser now in many markets even if it wanted to. At least without a dramatic design overhaul.
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That said, Toyota still seems dead set on further simplifying the J70’s production where it can, in addition to complying with new emission requirements in countries where the J70 has thrived for years.
That appears to be why the company recently confirmed what at least some in the Australian market must have feared for several years.