It’s 2024 and it might seem like there are fewer reasons to buy an Apple TV streaming box. That’s because Apple has partnered with many of the biggest TV manufacturers, such as LG, Sony, Vizio and Samsung, and integrated some features that were once exclusive to Apple’s streaming box — such as HomeKit, AirPlay 2 and even iTunes — into their TVs. The reason is simple: Apple wants as many people as possible to subscribe to its streaming service, Apple TV+.
To watch Apple TV+ you need to have access to Apple’s TV app, which had previously only been available on Apple hardware: iPhone, iPad, Mac or Apple TV. But now it’s available on pretty much every smart TV’s operating system. No streaming box needed. This has left Apple’s streaming box in a tricky position. Is there any reason to get one?
The answer is yes — because there are a number of things that Apple’s TV streaming box can do those new smart TVs with Apple TV-esque features can’t.
Your Basic Apple TV Questions, Answered
What is an Apple TV? (And what does it do?)
An Apple TV is a streaming box that plugs into your TV and lets you stream shows and movies from apps such as Netflix, Hulu, Max and Disney+. It effectively turns any “dumb” TV into a smart TV. If you already have a smart TV, it allows you to run Apple’s smart operating system, called tvOS, instead of your smart TV’s native smart interface.
What’s the difference between Apple TV (device), Apple TV+ (service) and Apple TV (app)?
The term “Apple TV” can mean a few different things. There’s the Apple TV streaming box, which is the physical box that plugs into your TV. There’s Apple TV+, which is the subscription streaming service (similar to Netflix or Max) that you need to be a paying member of in order to watch original movies and shows that Apple has made, such The Morning Show, Ted Lasso or Severance. And the Apple TV app is the app on your Apple device (Apple TV, iPhone, iPad or Mac) where you access Apple TV+ along with other things, such as Apple’s premium subscription services for sports (like the MLS and MLB) and your library of rented/purchased movies and shows.
What Apple TV streaming boxes does Apple currently sell?
In 2024, Apple only sells the Apple TV 4K — it does not sell the Apple TV HD anymore. The good news is that the Apple TV 4K upped the base storage (from 32GB to 64GB) and lowered the starting price (from $179 to $129) of the newest Apple TV 4K.
Apple sells the newest Apple TV 4K in two storage configurations, 64GB or 128GB, but they are also slightly different. The 64GB version is Wi-Fi only and doesn’t have Thread support, while the 128GB model adds an Ethernet port and support for Thread. Essentially, if you’re looking to build a smart home around Apple’s ecosystem, it’s better to get the 128GB option.