Editor’s Note: This piece has been updated to reflect J. Crew restocking the collection online.
The Bear Season 3 is the cultural event everyone expected it would be. According to Variety, the show reached 5.4 million views in the first four days of streaming, making it the most-watched season premiere for any scripted series on Hulu. What’s perhaps more interesting is that those figures represent a 24% increase over the Season 2 premier views over the same four-day measurement window.
And while we’ve already managed to spot a few prominently featured products in the show, including Carmy’s bowls and plates of choice, this is the first in-universe merch line we’ve seen the hit drama spawn on its own.
Thankfully, the powers at J. Crew were smart enough to center the limited edition clothing collaboration on the show’s two most reliable sources of comic relief, a.k.a. “the Faks”, played by Matty Matheson and Ricky Staffierni (pictured below).
True to the lovable idiots’ blue-collar handyman background, the limited line is comprised of no-nonsense pieces, including a t-shirt, trucker hat, canvas work jacket, and 14 oz. heritage fleece sweatshirt, all bearing the Matter of Fak Supply logo. At price ranges between $60 for the hat and $398 for the jacket, we’re not sure the Faks could hold onto enough cash long enough to afford it. Then again, we could easily seem them working to flip pieces on the secondary market too.
J. Crew just restocked the collection online after it immediately sold out once. You may also find the collab locally at J.Crew’s 484 Broadway location in NYC, 900 N. Michigan Ave. in Chicago and 10250 Santa Monica Blvd. in LA.