Once you spot them, they’re nearly impossible to miss. We’re talking about Western boots, a surging footwear trend (and simultaneous staple) among guys everywhere. Perhaps you’ve noticed cowboy boots at hip coffee shops or on city streets, not to mention their intended place of use: the Western United States.
Western boots are now an industry worth billions globally, if you can believe it, and your favorite retailers have probably embraced the trend with Western shirting, accessories and, although more rare, hard-working Western boots. If you want to dip your toes into the style, we’re big fans of brands that literally walk the walk: Tecovas is a standout source for all things Western. Saddle up and take the ride with us.
About Tecovas
Others have likened the brand to consumer product start-ups like Warby Parker and Allbirds.
Tecovas is young as far as Western boot brands go. (Brands like Lucchese and Rio of Mercedes are much older.) It was founded in 2014 by boot lover Paul Hedrick. Texas-born Hedrick brought his love of boots to his Connecticut private-equity gig years ago, rocking the sturdy footwear in place of commonplace penny loafers. His “eureka” moment came when he looked down at his feet during a meeting one day, the story goes.
Tecovas launched not long thereafter, and now counts 20 retail stores from Arizona to Virginia, each stocked with Western boots made from exotic and non-exotic leathers, shirts, accessories and outerwear. The business has expanded by approaching consumers directly, cutting out middlemen and the associated shipping and production costs. You’ll see a “traditional retail” price alongside every Tecovas price, proving you’re getting a hell of a boot for a bargain.
