Nike is no stranger to controversy. For better or worse, the company embraces it.
Early in Nike’s history, Rob Strasser, the director of marketing at the time, circulated an internal memo simply titled “Principles.” Number three on the list: “Perfect results count โ not a perfect process. Break the rules: fight the law.”
So it’d be somewhat on-brand for Nike to revisit one of its most controversial sneakers, as it’s now doing with the LD-1000 from 1977 โ first with longtime collaborator Stรผssy and soon as a mainline sneaker, according to leakers.
Heel turn
At a glance, the LD-1000 looks like your typical vintage runner, replete with Nike’s now-iconic waffle sole invented by Bill Bowerman. But a closer look reveals its signature feature: a dramatically flared heel, originally designed to lessen knee torque and alleviate knee pressure.