With the launch of Weller Millennium, a $7,500 whiskey, Buffalo Trace has made a statement that the wheated bourbon brand's days of loitering in Pappy Van Winkle's shadow are over.
The numbers are in: bourbon has never tasted so good.
The super-aged bourbon will launch next month as part of the annual Bardstown Collection.
It's a phrase that sounds so straightforward. The reality is actually pretty murky.
Single barrel, cask strength and a 100 percent wheat mashbill. What's not to love?
Subtle Smoke was intended as a one-time release. Insatiable consumer demand changed that.
From light whiskey to the difference (is there one?) between bourbon and Tennessee hooch, these are the types of whiskey you should know.
I tasted the pricey new release to see how it stacks up against the luxury scotch it's trying to emulate.
If there ever was a bottle to showcase the absurdity that is the American Whiskey market in the year 2024, Hatozaki's new Omakase Rye is it. And we have only ourselves to blame for it.
It may look strange, but if it works for the San Francisco World Spirits Competition, it should work at home too.