One of the Most Undervalued Premium Bourbons Is Back

Thanks to its complicated backstory, the 2024 version of Michter’s 10 Year Old Bourbon may be especially coveted.

Bottle of Michte's 10 year bourbon 2024 release sitting on table next to filled glassMichter’s

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Roughly 15 years ago, bourbon collecting consumed too much of my life (and money). Like many bourbon fanatics, Iย hustled to tryย and buy anything of note. I always made a point to check out multiple random liquor stores whenever I found myself in a new town, hoping to score anย overlooked dustyย or aย limited new release. That’s how I landed my first bottle ofย Mitcher’s 10 Year Old Bourbonย in 2012, and it remains one of the most delicious whiskeys I’ve ever discovered on a shelf.ย 

That’s not exactly a hot take. Plenty of bourbon reviewers and media outlets have also loved the label’s offerings, especially the 10 year old bourbon.

However, manyย in the whiskey collecting community remained cautious of the label, especially in the early 2000s. And rightfully so. The brand’sย muddled past and the mysterious provenance of its whiskeysย were a lot to unpack.

The complicated backstory of Michter’s 10 Year Bourbon

While the whiskey’s origins trace back to 1753, the original Pennsylvania distillery known for making it shuttered its doors in 1990 and remained defunct for years after. 

In 1997, an entrepreneur acquired the brand’s trademark, and soon the Michter’s label appeared again on 10-year-old rye and 10-year-old bourbon bottles, filled with whiskey purchased in bulk from other distillers. 

A few years later, the brand officially became a non-distilling producer, or NDP in bourbon speak, meaning the brand’s whiskey began being made by another undisclosed distiller based on Michter’s specifications. While not uncommon in the bourbon world, especially during the spirit’s surge in popularity starting in the late 90s, the practice “carries baggage with many bourbon enthusiasts and their position is understandable,” as I wrote back in 2014. I added, “it’s not unreasonable to want to know exactly what you’re paying for.”

In the case of Michter’s, its NDP years infused a positive mystic into the brand. During these years, some of the bourbon inside Michter’s bottles was supposedly sourced from Julian Van Winkle. 

It took until 2015 for the brand to begin operating its own Shively, KY distillery. A smaller Michter’s distillery and tourist attraction also opened in 2019.

Since serving as one of the brand’s only initial two offerings in the late 90s, Michter’s had released a 10-year Bourbon consistently until 2022. It fortunately returned, though, in 2023.

Check out this video we made about the Michter’s brand way back in 2019.

Michter’s 2024 release is especially notable for several reasons

With the official release of the 2024 edition of Michter’s 10, which will begin hitting shelves as quickly as this month, the premium bourbon now appears to be back on its regular release schedule. 

Every release of Michter’s 10 is collectible and hard to find. Still, I’ve always been surprised to see secondary prices for bottles sometimes hovering as low as $300 โ€“ a less than 2X premium over its MSRP โ€“ given how tasty this bourbon traditionally is. From a consumption POV, I’d rather spend ~$1,000 aftermarket on three or even two bottles of Michter’s 10 over a solo bottle of Pappy 10.

Given that the modern incarnation of Michter’s opened its first distillery in 2015, the 2024 release is also likely one of the last iterations of Michter’s 10 to feature whiskey made by its undisclosed distiller. However, other whiskey outlets have Michter’s President Joseph Magliocco on record, stating that no version of Michter’s 10 has contained bourbon younger than 11.5 years.

The timing of all this means that the 2024 release could be precious for collectors interested in owning one of the last vestiges of the premium bourbon before it becomes an in-house product. 

If any of you lucky bourbon fans manage to grab one of these and a future release of the first bottle entirely distilled in-house, I’ll gladly invite myself to your eventual comparison taste test.

Michter’s

Michter’s 10 Year Bourbon

The 94.4 proof premium bourbon is generally known for its rich, highly drinkable flavor profile often defined by sweeter tones of toffee, caramel, vanilla and maple syrup.
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